Curiosity as method.

I've been in design since elementary school. I opened Adobe Photoshop for the first time in 2005, spent that summer experimenting with typography in Word, and never really stopped.

In Serbia you can specialize early. I went into a technical track for graphic design at fifteen, carried it into university, and ran photography alongside it. Graphic design never bored me. I still think it's a beautiful discipline. But I wanted to build something interactive. Something people would actually use. So the road went graphic design → web (yes, Dreamweaver, also Adobe Muse, which dates me about right) → product.

What kept me curious was always more than the visual layer. I want to know how things actually work, not just the surface. Why the London Tube still works as one of the most efficient transit systems ever built, because its planners thought about scaling a century out. Business, finance, technology, history. They all converge at the same question, and that's the curiosity I bring to product work.