From complexity. To clear experiences.

I design products that earn renewal

case studies
Shadow IT

Spot Shadow IT
in 3 Clicks

Reframing a UI problem as a retention problem. Adopted by 50+ enterprise clients within the first year.

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Dimension 4

Six protocols,
one interface.

An IoT platform serving a Norwegian municipality and a baby-monitor startup through the same screens.

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CHK

Turn a text into an
acquisition channel.

Designed a two-sided marketplace from zero. Owner-sent SMS invites converted 3× higher than in-app.

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The same five moves,
on every project.

  1. 01 DOMAIN Learn the model first.
  2. 02 QUESTION Find the real one.
  3. 03 OPTIONS Test before committing.
  4. 04 SYSTEM Built from usage.
  5. 05 MEASURE Against the question.
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